Our visual identity includes a logo, wordmark, and logomark. Knowing the difference and how we use them is absolutely key. Our logo can be seen as a merger between our wordmark and logomark. Vice versa, our wordmark and logomark can be seen as fragments of our logo. Essentially, we should only be using our logo, as it provides the full picture. However, there will be cases where the wordmark or logomark proves to be the better option, still we would like to see our logo used predominantly, whenever possible.