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Brand Guidelines —

The purpose of our brand guidelines is to demonstrate a proper use of our visual identity, and provide access to the core elements of our brand. Playing by these few simple rules, we are able to ensure the quality of our visual communication, in analogue- as well digital media.

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01.00 — Introduction

01.01 — Logo

01.02 — Colors

01.03 — Typography

01.04 — Photography

01.05 — Graphics

01.00 — Introduction

Through this brand guide, we aim to provide a comprehensive framework that empowers our team, partners, and stakeholders to consistently embody the spirit of Eberhart Furniture. It serves as a roadmap for communicating our brand identity, visual language, and brand voice with utmost clarity and consistency across all touchpoints.

Origin —

Our logo is designed by Bo Linnemann, and it has been an integral part of our journey, right from the beginning when Eberhart Furniture was founded in 2014. Although we made slight adjustments with an updated version of the logo in 2021, our intention was to stay true to the original.

Our logo transpires the silhouette of one of our assembly rings, the same which we used for some of our first products – and in our products today. It is the emblem of our work, and it represents everything we do. It is the eye of our company, the thing that you remember first, and the thing you forget last. That is the simple reason why some standards must be kept when using our logo.

Space, Place, Size —

It is important to understand how we put our logo on display, whether it is being used in digital- or print media. The designated area we have chosen for our logo is the upper right corner. Although it might seem impossible to comply with in some cases, we should keep it as a rule of thumb.

Our logo has a safe area to respect. This “clear space” is determined by the centered distance between line A and B. Do not place any graphics or contrasting elements from background photo material inside the safe areas in any circumstances.

We want to make sure that our logo is visible and readable when being used. As long we follow the basic rules on placing and spacing, the logo can be proportionately scaled to any size that seems right for the job. However, we do require a minimum size of the logo that is 90px for digital media and 15mm when used on print.

Do's & Don't —

The Eberhart logo should primarily be displayed in black, also referred to as “positive”. However, the most important thing is to keep the logo visible and easy to read. Although we do allow a low contrast between background and logo (example: using the positive logo on a dark green background), we also permit use of the logo inverted, referred to as “negative”. Still, a rule of thumb would be always begin with the “positive”.

The way we want to display our logo should seem straightforward, however. If in doubt, rather just keep it simple; less is more. Do not colorize, use effects or in any way edit the original form and shape of the logo. We understand that there are plenty of ways to go wrong, but here are some examples of what we definitely want to avoid.

01.02 — Colors

While it is important to understand that our visual identity is black and white at the core, the use of colors play a significant part of our visual language. We use colors thoughtfully to emphasize, highlight, or to stir emotions.

Inspiration —

We derive inspiration from the intricate tapestry of life and the natural world that envelops us. Our perception is shaped by firsthand experiences as well as the wisdom passed down from those who preceded us. This connection to our origins encompasses the verdant landscapes of our homeland and the very soil from which we sprang. It evokes cherished memories of a pristine azure sky in spring, delicately embracing the earth, while a gentle evening breeze gracefully dances across a meadow adorned with wildflowers.

Although the scenic vistas of our island abode have undergone transformations over time, we have discovered profound inspiration in a collective of painters originating from the turn of the twentieth century, commonly known as the Fynbo Painters. Each artist within this group possessed a distinct style and exhibited unique color preferences. Nevertheless, there is an underlying tenderness and human touch that permeates their artworks, evoking genuine, authentic, and truthful emotions. Their objective was not to depict opulence, but rather to capture the beauty and hues of a simple rural existence.

Palette —

Eberhart Furniture’s color palette is designed to provide a rich and versatile foundation for our visual identity. It consists of both light and dark shades, ensuring a balanced and refined aesthetic across various applications. For digital use, always refer to the provided HEX and RGB values to maintain color accuracy across screens and devices. For print materials, use the designated CMYK values to achieve consistent results in offset and digital printing. When applicable, Pantone references are provided for spot color printing. Our brand colors serve as inspiration rather than rigid constraints. While the core palette provides a strong visual identity, we encourage creative freedom in collateral materials. Additional colors may be introduced when needed, as long as they complement the existing palette. The richness of our palette allows for natural variations through tints (lighter versions of a base color) and shades (darker versions). This flexibility ensures adaptability while maintaining a cohesive and recognizable brand presence across all platforms.

Pantone® 5535 U
HEX 0C422A
RGB 12 / 66 / 42
CMYK 85 / 32 / 79 / 64
Pantone® 7494 U
HEX ACC19E
RGB 172 / 193 / 158
CMYK 38 / 12 / 44 / 2
Pantone® 7485 U
HEX F0F5E2
RGB 240 / 245 / 226
CMYK 8 / 0 / 16 / 0
Pantone® 4625 U
HEX 715845
RGB 113 / 88 / 69
CMYK 23 / 56 / 88 / 48
Pantone® 7502 U
HEX DBC089
RGB 219 / 192 / 137
CMYK 13 / 22 / 50 / 5
Pantone® 7499 U
HEX FFF7DA
RGB 255 / 247 / 218
CMYK 0 / 1 / 28 / 0
Pantone® 282 U
HEX 1E386C
RGB 30 / 56 / 108
CMYK 100 / 83 / 0 / 46
Pantone® 298 U
HEX 7ACAF1
RGB 122 / 202 / 241
CMYK 70 / 4 / 0 / 0
Pantone® 657 U
HEX DAEAF9
RGB 218 / 234 / 249
CMYK 13 / 3 / 0 / 0
Pantone® 485 U
HEX EA5F21
RGB 234 / 95 / 33
CMYK 0 / 85 / 100 / 0
Pantone® 130 U
HEX FBB921
RGB 251 / 185 / 33
CMYK 0 / 36 / 100 / 0
Pantone® 107 U
HEX FFED46
RGB 255 / 237 / 70
CMYK 0 / 0 / 89 / 0
Pantone® 7449
U HEX 56203F
RGB 86 / 32 / 63
CMYK 53 / 77 / 28 / 55
Pantone® 669 U
HEX 716591
RGB 113 / 101 / 145
CMYK 62 / 70 / 11 / 22
Pantone® 698 U
HEX FBDFE4
RGB 251 / 223 / 228
CMYK 0 / 14 / 3 / 0

01.03 — Typography

Eberhart Furniture’s designated typeface is Suisse Sans Int’l by Swiss Typefaces. As a neo-grotesque sans-serif, Suisse Int’l follows in the tradition of Swiss type design. Its clean and modern aesthetic aligns with our brand’s focus on precision and timeless design.

Weights & Usage —

To maintain clarity and elegance, we primarily use Suisse Sans Int’l Regular. Keeping a single weight throughout our materials ensures a clean and refined appearance without unnecessary visual clutter.

Sizing —

Typography sizing in our brand follows the golden ratio (1.618)—a principle that helps establish a natural and aesthetically pleasing hierarchy. To determine header sizes based on body text, simply multiply the body font size by 1.618. This mathematical approach ensures consistency across headings, body text, and other typographic elements, making layouts feel balanced and harmonious.

Example:

  • If the body text is 16px, the ideal header size would be 16 × 1.618 ≈ 26px.

  • If a larger heading is required, this ratio can be applied recursively (e.g., 26 × 1.618 ≈ 42px).

By adhering to these principles, our typography remains both functional and visually striking, contributing to the clarity and elegance of Eberhart Furniture’s communication.

The 'Dash' —

Beyond just words and letters, typography at Eberhart Furniture carries a subtle yet meaningful visual identity. The em dash (—) is an essential element in our written communication. While it may not always follow strict Oxford grammar rules, its deliberate use serves as a graphic detail that subtly signals us as the sender.

More than just punctuation, the em dash visually represents our mantra, “a new part of your heritage”—a bridge between tradition and modernity. Whether used to introduce an idea, create a pause, or replace other punctuation, it adds a distinctive rhythm to our text and reinforces our brand identity.

Substitute Fonts —

While Suisse Sans Int’l is our primary typeface, we recognize that substitutions may sometimes be necessary due to licensing or technical constraints. In such cases, we recommend the following alternatives, chosen for their close stylistic relationship to Suisse Sans Int’l:

  • Helvetica

  • Helvetica Neue

  • Univers

  • Neue Haas Grotesk

  • Inter (Google Fonts)

  • Arial (System Default)

Whenever Eberhart Furniture is the sender, Suisse Sans Int’l should always be prioritized. Consistent use of our primary typeface reinforces brand recognition, builds trust, and contributes to a strong, cohesive identity.

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